According to StatCounter, internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in late 2016. Mobile and tablet devices accounted for 51.3% of internet usage worldwide compared to 48.7% by desktop.
It is forecasted that in 2017 global mobile shipments will reach 1.7billion mark. On an average people are spending 177 minutes everyday on their mobile devices which accounts to nearly one-fifth of our working day. These figures represent an audience of potential customers that are primed for businesses to make a mobile connection.
Two main reasons for businesses to have their own mobile app are,
The most successful mobile apps always drive customer behaviour. These apps deliver value to their customers.
Lets look at 7 good reasons why your business needs a mobile app.
1. Be in Front of Your Customers' Eyes All the Time
People are spending more than two hours a day on their mobile phones. The apps such as Facebook and WhatsApp account the most of this usage. But still we cannot ignore the fact that users have to unlock the phones and they need to scroll and scan through the list of apps while looking for their favourite apps. Human brain unconsciously does record every image it comes across even if it is specifically not looking for it. And so it also records the image or the icon of your company. In the subconscious mind the image is reimposed on the brain again and again and hence it helps the customer to remember your brand easily.
2. Engage with Your Customers
No matter what you are selling, the customers need a way to reach you. Your app can open completely different avenues to communicate with your customers. Imagine your customers can book or purchase your services or goods with less than 5 clicks on their mobile screen. How many customers would prefer to communicate with you via an app instead of phone? Imagine your app running your AI Bot which responds customers for their queries.
3. Provide Real Value to Your Customers
No matter how beautiful your app looks customers will not use it unless it provides real value to them. What is the added advantage for them to use your app? Think of old methods of loyalty cards; what if you can provide the loyalty experience on your mobile app? Now the customers don't have to carry additional cards. Take example of order tracking; your app knows your customer and orders he has placed. Instead of going to your website and entering 17 digits of lengthy tracking numbers, your customer can simply tap on screen of your mobile app to check the status of his goods delivery. The result? More app downloads, more customers and more sales.
4. Mobile App as Marketing Channel
Mobile app opens up a completely new way of communicating with customers. All the information which you would like to share with your customers can be made available at their fingertips. You can provide users with general information, pricing lists, service booking forms, user accounts, news feeds chat messengers surveys and special offers. With the help of push notifications you can remind your customers about your services whenever it makes sense.
5. Stand Out from Competition
Mobile apps are still rare when it comes to small businesses. You can take advantage over your competition by being the first in the neighbourhood to offer a mobile app to your customers. Your customers will be astonished by your forward thinking approach. If your competition already has an app imagine launching an app which is better than your competition and in turn luring some of their customers to your side.
6. Build Brand and Recognition
Create an app that has features that your customers will love. Make it stylish, hip, functional and informative. Get is well branded and beautifully designed. Such app will improve your brand value for the customers.
More often you can get your customers to open your app, sooner they will be inclined to buy your products or services. As a rule of thumb in advertising, seeing your brand approximately 20 times is what will get you truly noticed.
A well designed app will give customers many reasons to open the app again and again. This will help you increase your brand value and brand recognition.
7. Build Customer Loyalty
The most important reason why you should build your own mobile app is customer loyalty. We slowly lose our impact on customers because of the immense amount of advertising surrounding us all in the form of roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing. In this noise you need to make one true and sincere connection with your customers and make them a loyal lover of your products or services. A mobile app is just the way of staying closer to your customers and being just a tap away at all the time.
Convinced yet? I am for sure! Now that you have understood the wonderful benefits of having your own business mobile app where you are going to start? Check out at Edify Now's special offers for SMEs to build their own mobile apps. Or write to us today to get a free mobile app retirement assessment of your business. This assessment will exactly tell you whether your business can benefit from a mobile application and which features are required in the app for making your mobile app engaging for your customers.
Pranav M. Jere
Founder and CEO