In our previous blog post 'PROGRESSIVE WEB APPS: THE FUTURE OF MOBILE EXPERIENCE' we learnt about how PWAs differ from native mobile apps. The installation or usage of the PWA is much more simple than native mobile app due to absence of the 'App Store Middleman'.
Lets have a look how we can reach more number of people with PWAs as compared to native mobile apps.
App Installation and Usage Flows
Lets quickly compare the download and usage flows for native mobile app and PWA.
highly For the native mobile app to run on a user's mobile phone the developer needs to publish the app and go through the App Store's approval process.
Once the app is available on the App Store the developer will need to communicate the details to the users. Users will have to go their respective App Stores and find the exact app.
Once the app is found users will need to download it on their mobile phones.
Once the App is downloaded it will be installed by their phones. This might take some time based on various factors such as bandwidth, size of the app, OS supported version, App Store location and registration and many more.
Users will be prompted to accept the permissions before the app is installed on their mobile phones. Once the permissions are granted then only the native app will get installed and will be able to run to deliver specific functionality to users.
In summary we shall have these 6 steps for a native app to run on a users mobile phone,
Many users also worry that when they start using the App it will take space on their mobile phone.
With PWA all this friction is instantly removed. From the perspective of the end user, they are able to access the PWA without having to download it from an app store. Instead, a PWA is linkable, which means anyone can launch the app straight from a URL. You can share it on social media, email, text message, online ad, or link it to a QR code, and the user will instantly be immersed into an app.
Because PWA drastically reduces the amount of steps users need to take (essentially making it a one-step process), there is a much higher chance of people actually using the app. In fact, we use 4 times as many websites as native mobile apps, resulting in a much larger potential user base with a Progressive Web App.
Same For All Platforms
Unlike native apps the PWAs do not need to adopt themselves to iOS and Android environments. PWAs work on the browsers taking operating system out of equation. As PWAs use web technology they can work cross platform. You can build one Progressive Web App and it will look and perform the same across all devices. Users will have a cohesive experience on any device they choose to launch the app on.
Highly Discoverable / Searchable
Last but not the least, PWAs are highly discoverable. This means they are easily identified by search engines, allowing them to come up in the search results just like any other web content. PWAs will be treated with traditional SEO, so they get indexed for more than just the app name, but also the content within the Progressive Web App. It will not be treated as an app specifically, but as a piece of content that can “answer” someone’s “question.”
According to official Google statements, more than 60 percent of search queries globally now come from mobile devices and this number continues to grow. People are actively using their mobile devices to find content, so imagine your PWA coming up in those search results. For example, someone might be looking for a salon in the area, so they use the Google search bar to start their inquiry. The search results will most likely show directories like Yelp and salon websites. If you own a salon business, your PWA could rank in these searches, driving customers straight from the search results to your app. This first touch is an opportunity to convert your customers. An app-like experience will allow customers to schedule a salon appointment from a UI built for mobile. It’s a seamless process starting with a web search and ending with a completed task in the app.
Progressive Web Apps are extremely linkable and shareable, allowing businesses to make the most out of their mobile solution as a marketing tool.
Pranav M. Jere
Founder and CEO